For some writers, the craft of writing comes naturally and words flow effortlessly upon the page. Other writers have learned the craft of writing through Internet or college course work and workshops. One thing both groups have in common is a struggle with writer's block.
Those who struggle may fear article writing for a number of reasons. By following a few article marketing strategy tips and shortcuts, writing can become easier. It is important to get out there and write in order for your name, as a writer, to get noticed. The following tips will guide you to write excellent articles that lead to excellent promotion for your business.
1. Choose a topic that you have interest in, that you believe others will be interested in as well. This will ensure that a personal voice is brought to the topic. Give the article an original title and enrich it with keywords, in order for it to be picked up by search engines. Take out the junk words that just take up room. These are words like 'the', 'a', and 'with'. Keep the title short, with a minimum of three words and a maximum of twelve.
2. Write simply. The average reader has a sixth grade reading level. There is no need to write for a well educated crowd, unless that is your target demographic. Think about who you are writing for and write in terms they will understand. This makes for a good article marketing strategy.
3. Use bullet points. For articles that are short on content, use bullet points, which also make the article easier to read. By writing a bullet point you can stretch content out by taking a sentence or two to elaborate about the point. This elaboration can include facts or personal opinions and remembrances.
4. Try a checklist. This is a great way to organize your thoughts. Write down the title of the article and a couple of points you would like to hit in the article. Keep it in your pocket, and add to it as you think of topics to cover in your article. A good article marketing strategy is to keep your thoughts in order. This checklist does just that.
5. Write something. If you are still stuck, just write something, anything. It can be about fluffy bunnies, or a grocery list. Better yet, work those bunnies into your topic. This will help clear your mind of non-work topics and stimulate the creative that is in lock-down. Just remember to take the bunnies out of the article before submitting. Oftentimes when you are writing them out, you think of genuine content to replace them with.
6. Be entertaining. To write dry content is a bad article marketing strategy that will kill a website. Readers want fun, insightful material that tells them something they don't already know.
7. Fill out the Author Bio or Resource Box. This is the calling card portion of your website, so use it. Include a link to your website so that readers can go to the source for products or more information about the article content.
8. Don't forget the keywords. Good article marketing strategy includes a keyword rich article. If readers can't find your article with a search engine, then they can't read the content and follow the link to your website. Knowing keyword targets allows you to enrich the text with keys that are more likely to be searched. The first couple of article will be the hardest, but once they are done, you will find a work-flow that works for you. This work-flow will enable you to think faster, and get articles out quicker. Article marketing strategy is the best free method of promoting your writing and your website. By linking to article directories and giving reliable content, you will eventually be considered an expert in your field. This in turn gets more hits for your website and more sales of the products you offer.
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Thanks for reading
Christine Gilmartin
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